We partner with SaaS teams to design intuitive, scalable experiences grounded in real user behavior and product strategy

How We Work

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OUR PRINCIPLES

What drives every engagement

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Embedded Partnership

We integrate closely with your team, understand your product deeply, and collaborate directly with stakeholders so decisions happen quickly and with clarity. You get hands-on senior support, not layers of project managers or junior designers.

Simplicity in the Complex

We specialize in workflow-heavy and multi-step SaaS products. Our job is to turn complexity into experiences that feel intuitive, predictable, and easy to navigate — even when the underlying system is anything but.

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UX Informs Every Decision

We combine behavioral insight, attitudinal research, and industry best practices to guide decisions that support adoption, efficiency, and usability. Every design choice ties back to measurable user and business outcomes.

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Clear Expectations

We believe in transparency. You always know what’s coming next, what we’re working on, and how decisions were made. No surprises. No ambiguity. No noise.

OUR PROCESS

A flexible, repeatable framework for clarity and momentum

Our process adapts to the complexity of your product, its maturity, and your team’s needs. It creates structure where teams often feel ambiguity - without slowing down iteration or creativity.

1 | Discovery of your needs

We begin by understanding your product at its core. Through stakeholder interviews, product walkthroughs, system mapping, and UX audits, we reveal:  

  • workflow friction

  • unclear paths

  • misaligned expectations

  • usability blockers

  • gaps between business goals and user needs

This step builds a shared baseline of truth and establishes the foundation for decision-making.

2 | Generative Research

Before designing anything, we uncover how users think, behave, and make decisions.

We use a combination of:

  • user interviews

  • task-flow reviews

  • heuristic evaluations

  • competitive analysis

  • journey mapping

These methods help us understand motivations, frustrations, expectations, and mental models, the raw ingredients of strong UX strategy.

3 | Concept Development & Insight Analysis

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This is where research turns into clarity.

We synthesize insights into frameworks and align your team around what problem to solve and why.

This may include:

  • opportunity areas

  • concept models

  • early sketches or system logic

  • revised workflows

  • new structural patterns

This step ensures we are solving the right problem, not just the visible one.

4 | UX/UI Design & Prototyping

Once alignment is in place, we translate insight into intuitive product experiences.

We design:

  • workflows

  • logic paths

  • user journeys

  • interface components

  • responsive layouts

  • interaction patterns

Then we prototype to validate direction, gain stakeholder buy-in, and expose any usability friction before engineering begins.

The methodologies we use to uncover meaningful product improvements

DESIGN APPROACHES

A graph with a central point labeled 'Standards-based Design' and three other points: 'Data-informed Design' located upward, 'Data-driven Design' further upward, and 'Genius Design' downward. The horizontal axis ranges from Qualitative to Quantitative, and the vertical axis from Attitudinal to Behavioral. The points are positioned at different regions of the graph, illustrating various design approaches.

We draw from a blend of generative, evaluative, and systems thinking methodologies. Each one answers a different question about your product and user behavior.

We use design approaches to determine:

  • what users are trying to accomplish

  • why certain tasks feel difficult

  • where workflows break down

  • how decisions happen in the real world

  • what patterns support clarity and predictability

  • how the experience can scale

Methods we commonly apply:

  • Heuristic analysis to evaluate existing usability

  • Task-flow modeling to reduce friction in multi-step processes

  • Decision logic mapping for complex branching paths

  • Journey mapping for emotional and functional insight

  • Concept modeling to align teams early

  • Prototyping to validate assumptions before development

These methods help teams avoid costly rework, find clarity faster, and build with confidence.

Understanding how people think, feel, and act

RESEARCH METHODS

A chart illustrating different design approaches based on behavioral and attitudinal dimensions, with labels for individual vs. multiple perspectives and qualitative vs. quantitative focus.

Strong UX requires understanding both what users say and what they actually do.

We combine attitudinal and behavioral research because each uncovers different layers of truth.

Behavioral Research

Reveals real patterns in how people:

  • complete tasks

  • navigate a workflow

  • handle errors

  • form mental models

  • adapt to system constraints

This tells us how the product supports or hinders real action.

Attitudinal Research 

Reveals how people:

  • perceive value

  • feel about friction

  • describe challenges

  • evaluate success

  • define expectations

This helps us design experiences that align with their motivations and decision-making.

Common methods we use:

  • contextual inquiry

  • observational studies

  • moderated testing

  • unmoderated prototype reviews

  • concept testing

  • surveys + attitudinal validation

Together, these approaches help us build products that feel natural, reduce cognitive load, and support the way people actually work.

Built for clarity, speed, and real-world product teams

WHY IT WORKS

Illustration of three businesspeople collaborating around a graph arrow pointing upward, with one person sitting at a desk with a laptop, another holding a tablet, and a third at the top holding a paper airplane.

SaaS teams move quickly - and UX should support that momentum, not slow it down.

Our approach is intentionally flexible, collaborative, and built for complex product ecosystems.

It works because it:

  • aligns stakeholders early

  • reduces unnecessary iteration

  • exposes problems before engineering

  • creates shared understanding across teams

  • scales from MVP to enterprise

  • blends strategy with hands-on senior execution 

The result is software that feels intuitive, behaves predictably, and supports users without forcing them to think.

Ready to improve your SaaS product?

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Speak directly with Jon Dodge, Founder of DodgeUX, about your product, your users, and the challenges you’re facing.

Get clarity on what’s holding your experience back, and how stronger UX can move your product forward.

Let's work together

FAQ

  • What are your project delivery costs and timelines?

    Costs and timelines vary depending on the product’s complexity, the number of workflows, and how much strategy and research are required up front.

    Before any engagement, we run a focused Scope Definition to map the effort, sequencing, and delivery milestones. That gives you a clear, fixed estimate for design work before we begin.

    Most SaaS teams come to us because they want predictable delivery, senior execution, and no surprises—so we structure every project with transparent phases, weekly checkpoints, and clear decision points.

    If you’d like rough ranges or want to walk through your product, feel free to book a consultation and we’ll talk through options.

  • How do you ensure the design aligns with our business goals?

    Every engagement starts with clarity: your revenue model, your activation funnel, the jobs-to-be-done, and where friction is slowing growth.

    We translate your business goals into measurable UX objectives, then validate decisions through research, rapid prototyping, and stakeholder working sessions.

    Our role isn’t just to design screens — we design outcomes: higher adoption, reduced support burden, faster workflows, and clearer decision paths for your users.

  • How do you handle user feedback and iterations?

    We work in fast, structured design cycles so teams can see progress weekly.

    Depending on the engagement, we run:

    • User interviews & usability tests

    • Prototype validation

    • Feedback-driven iteration loops

    • Design reviews with product + engineering

    This ensures decisions are grounded in real user behavior, not internal assumptions — and that we can confidently hand off designs that are ready for engineering without churn.

  • How do you ensure the design is scalable and maintainable?

    SaaS products evolve fast, so we build with scalability in mind from day one.

    This includes:

    • Modular, reusable component architecture

    • Robust design system foundations

    • Clear documentation that supports engineering

    • Patterns that scale across new roles, use cases, and feature areas

    Your product should grow without redesigning the house every time — our design approach guarantees long-term maintainability and drastically reduces future design debt.

  • Do you replace an internal design team or support them?

    We do both. Many SaaS companies bring us in as a senior extension of their team, offering leadership, clarity, speed, and system thinking that accelerates progress and complements internal designers.

    Others rely on us as their primary product design partner until a full internal team is ready.

  • How quickly can you begin?

    Most projects can begin within 1–2 weeks following a Scope Definition call.

    For urgent engagements, we offer accelerated onboarding when capacity allows.

  • What industries or SaaS products do you specialize in?

    We’ve designed over 70+ SaaS products across AI, healthcare, fintech, marketplaces, logistics, and complex enterprise workflows.

    Our strength is untangling complexity — multi-portal systems, deep data models, and products where clarity and usability directly impact revenue.

  • Do you offer UX audits before full projects?

    Yes. Many teams start with a UX Audit + Improvement Plan, which includes friction analysis, workflow evaluation, heuristic scoring, and actionable design recommendations.

    This is a fast way to get clarity without committing to a full redesign.

  • How do you collaborate with engineering?

    We design with buildability in mind.

    We involve engineering early, align on constraints, and deliver clear documentation, responsive specs, and production-ready assets — ensuring design handoff is smooth and efficient.

  • Do you work with early-stage and established SaaS companies?

    Yes. We support teams from seed-stage MVPs to enterprise-grade platforms with thousands of users.

    Our process adapts to your maturity and goals.